Top Beauty & Cosmetics Websites in Kenya

Name: Top websites in Kenya (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.zenseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kenya, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

89.01K

94.43%84.06K

5.57%4.96K

↑60.6%

↑297.53%

Search

yesstyle.com

86.67K

98.03%84.96K

1.97%1.71K

↑245.2%

↑691.85%

Referral

orangex.com

36.28K

100%36.28K

-

↑360.82%

↑25.1%

Direct

fragrantica.gr

32.78K

100%32.78K

-

0%

Direct

deliverypharmacyke.com

16.55K

85.66%14.18K

14.34%2.37K

↑144.42%

↓14.38%

Search

sephora.com

15.69K

100%15.69K

-

↑230.16%

↓15.42%

Direct

boots.com

14.91K

94.2%14.04K

5.8%864

↑122.9%

↑231.28%

Search

supercosmetics.com

14.46K

87.34%12.63K

12.66%1.83K

↑747.92%

↑47.92%

Search

shop-gonatural.co.ke

13.48K

100%13.48K

-

↑34.57%

↑208.91%

Direct

cultbeauty.co.uk

12.39K

100%12.39K

-

↑377.16%

↑656.84%

Direct

baki.co.ke

12.11K

72.99%8.84K

27.01%3.27K

↑290.2%

↓13.41%

Search

beautyclick.co.ke

12.09K

100%12.09K

-

↑513.29%

↓43.07%

Search

hondoscenter.com

12.08K

100%12.08K

-

0%

↑265.66%

Direct

planity.com

11.61K

100%11.61K

-

↑10,853.77%

↑3,405.9%

Search

lookfantastic.com

11.4K

100%11.4K

-

↑220.92%

↑222.93%

Direct

notino.gr

10.93K

100%10.93K

-

0%

↑20,663.79%

Direct

viory.video

10.11K

100%10.11K

-

↑455.1%

↑223.23%

Direct

scandalbeauty.gr

9.78K

100%9.78K

-

0%

Direct

dreamskinhaven.co.ke

9.62K

83.28%8.01K

16.72%1.61K

↑271.95%

↑38.2%

Search

perfumeswallet.com

9.01K

46.86%4.22K

53.14%4.79K

↑362.53%

↑58.53%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Kenya on September 2026

As of September 2026, fragrantica.com leads Beauty & Cosmetics in Kenya with 89.01K monthly visits. Its audience skews desktop-first (94.43% desktop / 94.43% mobile), and traffic is up month over month 60.6% and up year over year 297.53%. yesstyle.com holds second with 86.67K visits and a desktop-leaning mix (98.03% desktop / 1.97% mobile), while orangex.com ranks third with 36.28K visits.

Across the leaders, lovedbycurls.com is the most mobile-first (100% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors planity.com in the latest month (10,853.77%), while loreal.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 60 of the top 100 sites are direct-led, 34 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kenya