Top Travel & Tourism Websites in Kenya

Name: Top websites in Kenya (Travel & Tourism)
Creator: Semrush
License: https://sem2.zenseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Kenya, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

1.15M

91.98%1.06M

8.02%92.18K

↑192.72%

↑44.32%

Direct

trip.com

730.25K

95.66%698.56K

4.34%31.7K

↑188.9%

↑169.2%

Referral

airbnb.com

411.32K

96.58%397.26K

3.42%14.06K

↑118.34%

↑14.76%

Direct

tripadvisor.com

352.53K

95.36%336.18K

4.64%16.35K

↑152.59%

↑1.97%

Search

kenya-airways.com

347.25K

95.56%331.83K

4.44%15.43K

↑157.59%

↓4.81%

Direct

immigration.go.ke

301.65K

98.42%296.87K

1.58%4.78K

↑282.15%

↑29.9%

Direct

skyscanner.net

238.24K

90.94%216.67K

9.06%21.58K

↑198.42%

↑55.82%

Referral

flightradar24.com

235K

95.16%223.62K

4.84%11.37K

↑204.38%

↑85.95%

Direct

emirates.com

197.23K

88.37%174.3K

11.63%22.93K

↑262.23%

↑27.63%

Direct

qatarairways.com

153.36K

93.87%143.96K

6.13%9.4K

↑68.62%

↑4.34%

Direct

ethiopianairlines.com

145.29K

94.97%137.98K

5.03%7.31K

↑193.81%

↑57.5%

Referral

carnival.com

122.55K

36.64%44.9K

63.36%77.65K

↑1.16%

↑127.84%

Direct

time.is

107.19K

99.27%106.41K

0.73%786

↑625.46%

↑60.58%

Direct

britishairways.com

106.11K

98.51%104.52K

1.49%1.59K

↑250.25%

↑190.86%

Referral

marriott.com

100.14K

97.61%97.75K

2.39%2.39K

↑341.21%

↑33.48%

Direct

worldtimebuddy.com

97.62K

100%97.62K

-

↑117.85%

↑5.99%

Direct

safaribookings.com

95.13K

100%95.13K

-

↑153.43%

↑121.09%

Direct

expedia.com

89.77K

96.44%86.58K

3.56%3.2K

↑214.23%

↓11.29%

Direct

getyourguide.com

87.2K

93.84%81.83K

6.16%5.37K

↑103.07%

↑123.58%

Direct

egyptair.com

84.57K

98.05%82.93K

1.95%1.65K

↑310.39%

↑354.28%

Referral

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Key Insights on Top Travel & Tourism Websites in Kenya on September 2026

As of September 2026, booking.com leads Travel & Tourism in Kenya with 1.15M monthly visits. Its audience skews desktop-first (91.98% desktop / 91.98% mobile), and traffic is up month over month 192.72% and up year over year 44.32%. trip.com holds second with 730.25K visits and a desktop-leaning mix (95.66% desktop / 4.34% mobile), while airbnb.com ranks third with 411.32K visits.

Across the leaders, carnival.com is the most mobile-first (63.36% of visits), whereas worldtimebuddy.com is the most desktop-reliant (100%). Momentum favors disneytouristblog.com in the latest month (12,451.73%), while allcruisejobs.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 65 of the top 100 sites are direct-led, 17 are search-led, and 18 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Kenya