Top Travel & Tourism Websites in New Zealand

Name: Top websites in New Zealand (Travel & Tourism)
Creator: Semrush
License: https://sem2.zenseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in New Zealand, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.34M

38.24%895.27K

61.76%1.45M

↓8.18%

↓6.86%

Direct

jetstar.com

1.63M

15.97%260.03K

84.03%1.37M

↓10.11%

↑5.33%

Direct

doc.govt.nz

779.49K

30.05%234.23K

69.95%545.26K

↑26.79%

↑3.46%

Direct

flightradar24.com

700.69K

27.67%193.87K

72.33%506.82K

↓8.71%

↑44.96%

Direct

airbnb.co.nz

686.2K

53.92%369.99K

46.08%316.21K

↓18.72%

↓2.07%

Direct

tripadvisor.co.nz

532.88K

44.23%235.69K

55.77%297.18K

↓25.39%

↓29.84%

Search

skyscanner.co.nz

521.89K

52.35%273.23K

47.65%248.66K

↓6%

↓3.01%

Direct

trip.com

428.14K

44.92%192.31K

55.08%235.83K

↑15.74%

↑73.09%

Direct

whakapapa.com

420.2K

10.4%43.68K

89.6%376.52K

↑224.76%

↑21.05%

Direct

cardrona-treblecone.com

377.68K

16.95%64.03K

83.05%313.65K

↑113.06%

↓25.65%

Direct

intercity.co.nz

363.74K

18.23%66.3K

81.77%297.43K

↑43.55%

↓33.86%

Direct

kiwihousesitters.co.nz

304.29K

8.07%24.55K

91.93%279.74K

↑118.03%

↑229.87%

Direct

qantas.com

300.07K

48.39%145.21K

51.61%154.86K

↓17.72%

↓4.15%

Direct

mthutt.co.nz

292.03K

17.81%52K

82.19%240.03K

↑101.62%

↑34.3%

Direct

swellmap.com

276.65K

12.68%35.07K

87.32%241.58K

↑32.1%

↓41.5%

Direct

emirates.com

251.66K

20.62%51.88K

79.38%199.78K

↓14.86%

↑31.46%

Direct

tripadvisor.com

240.23K

31.32%75.23K

68.68%165K

↑15.36%

↓40.87%

Direct

grabaseat.co.nz

240K

31.23%74.95K

68.77%165.06K

↓18.93%

↑0.57%

Direct

agoda.com

238.63K

38.8%92.58K

61.2%146.05K

↑11.45%

↑17.41%

Direct

getyourguide.com

230.05K

31.67%72.86K

68.33%157.19K

↓17.6%

↑16.06%

Direct

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Key Insights on Top Travel & Tourism Websites in New Zealand on September 2026

As of September 2026, booking.com leads Travel & Tourism in New Zealand with 2.34M monthly visits. Its audience skews mobile-first (38.24% desktop / 38.24% mobile), and traffic is down month over month -8.18% and down year over year -6.86%. jetstar.com holds second with 1.63M visits and a mobile-leaning mix (15.97% desktop / 84.03% mobile), while doc.govt.nz ranks third with 779.49K visits.

Across the leaders, meowtainpeople.com is the most mobile-first (99.75% of visits), whereas time.is is the most desktop-reliant (76.09%). Momentum favors whatismyelevation.com in the latest month (50,012.62%), while americanexpress.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 84 of the top 100 sites are direct-led, 12 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in New Zealand